In the digital age, it has become more important ever for businesses to quickly and clearly establish their message and brand. An effective logo can serve this purpose perfectly, as it can communicate a businesses brand almost instantly. The key factor is that it needs to be an effective logo, and not all logos are. In fact, there are many different mistakes that can be made in designing a logo. It is important to understand these mistakes, in order to […]
Every business owner knows a company website is an integral part of a company’s success. However, what you might not know is that web design elements are more powerful than site content in establishing a trusting relationship with the viewer. In a study conducted to better understand what makes audiences trust websites, researchers asked viewers to pinpoint where their mistrust stemmed from. Roughly 94% of the feedback they received pointed to design elements instead of content. So what elements are […]